THE OTHERS
An-other art fair
| Type | Advertising, Art Direction |
| Client | The Others |
| Year | 2018 |
CLIENT
The Others is the main independent fair in Italy dedicated to international emerging artists and to the latest trends in contemporary art. The exhibition platform is hosted in unconventional venues; over the years it relocated in different structures, revitalizing and recovering captivating disused buildings.
OUR MISSION
All over the years, in November Turin becomes the art place to be: with art fairs and exhibitions like Artissima and Paratissima, the city gets crowded with artists and collectors. The Others has always communicated with yellow-based visuals and an upside down logo. For the 2019 edition we just blurred the logo on a yellow background: we loved it from the very first moment, for it’s minimalistic and powerful effect. And above all, when you can claim that something could be done by a kid, isn’t that the best move, is it?