Oratio is a startup founded by Camilla, Totta and Mavi, 3 psychologists with a fresh idea about their job: they want to offer someone a firstaid for the brain. In other words, a general practitioner dedicated to mental health.
They called us for creating a bold brand for their project ORATIO. Their goal is to break down the prejudice about the psychologist, and take it like a normal professionist. Starting from the creation of the logo as a “talking pills” and the payoff “dovresti parlarne” (you should talk) we design some colorful and metaphysic illustrations. All those elements are connected by ironic titles which are the main expressions of the tone of voice of the brand.
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