Torino Jazz Festival is the one of the biggest Turin events. The festival brings international and italian musicians performing in different spots of the city, from big venues to little clubs, museums and squares.
Have you ever see the Jazz? Could you smell it? What’s its shape? It’s soft, smooth, rough or sharp?
The challenge, for the first “new edition” of the Festival, was to create a visual identity that doesn’t have the classical jazz references – such as dark backgrounds, smoke, trumpet or saxophone, painted or pencil illustrations. So we imagined a new appearance for Jazz, put it in a jar, and presented it to the public.
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