Offtopic is a multidisciplinary hub near the new universitary campus of Turin. During the day it offers a fancy bistro and a free study hall, during the night it becomes a stunning club for live performances such as theatre, music and stand-up comedy.
We created all the brand identity of the club, starting from the logo that mixes the concepts of a broked chain and the “O” letter. Because of the variety of the gigs hosted by the club, we created many formats to share the events on social networks: a smart and modular system to communicate.
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