The avant-garde army

CLIENT

Maatroom is a fashion brand from Turin created by the stylist Giulia Soldà and, most importantly, she was also the neighbor of our little cozy studio in via Po, Turin.

YEAR

2019

OUR MISSION

We wanted to create a street video to show the dresses, not by posing in a cold studio, but making a silent demonstration of beauty around the city. The video ends up with a real flash-mob in one of the most popular squares in Turin, piazza San Carlo.

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