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Stanza dell'ordine

Type Video
Client Maatroom
Year 2019


Maatroom is a fashion brand from Turin created by the stylist Giulia Soldà and, most importantly, she was also the neighbor of our little cozy studio in via Po, Turin.


We wanted to create a street video to show the dresses, not by posing in a cold studio, but making a silent demonstration of beauty around the city. The video ends up with a real flash-mob in one of the most popular squares in Turin, piazza San Carlo.