LA DROGHERIA - DRINK LIST
LA DROGHERIA - DRINK LIST
LA DROGHERIA - DRINK LIST
LA DROGHERIA - DRINK LIST
LA DROGHERIA - DRINK LIST
LA DROGHERIA - DRINK LIST
La Drogheria is more than just a cocktail bar: it’s a blend of art, entertainment, and togetherness. Quality and sharing are the main ingredients here, in a space that welcomes both locals and travelers from around the world. Seven professional bartenders experiment and craft ever-evolving drink lists, featuring unique cocktails made with homemade liqueurs and bitters.
| Type | Branding, Art Direction |
| Client | La Drogheria |
| Year | 2025 |
At La Drogheria, birthdays aren’t about candles — they’re about brand-new drink lists. This year’s theme? *UCK.
Inspired by those “worst-case” moments — the ones that test your patience and make you say, “is this really happening?” — we created a series of AI-generated visuals.
Each visual is paired with a cocktail that doesn’t just capture its mood, but transforms it into an experience — a mix of flavors, aromas, and colors that tell a story in the glass.
From bitter twists to sweet comforts, every sip is designed to echo the emotion behind the image and turn it into something you can taste, smell, and feel.
The result? A visual and sensory blast that took over La Drogheria’s Instagram and lit up Turin’s nightlife.
Bevilles