ECOFUTURE — FROM NATURE TO THE FUTURE
ECOFUTURE — FROM NATURE TO THE FUTURE
ECOFUTURE — FROM NATURE TO THE FUTURE
ECOFUTURE — FROM NATURE TO THE FUTURE
ECOFUTURE — FROM NATURE TO THE FUTURE
ECOFUTURE — FROM NATURE TO THE FUTURE
Ecofuture is a child brand of Madiva, a historic underwear brand based in Biella – an area of Piedmont renowned for knitwear. Ecofuture products are distinguished by their eco-sustainability.
| Type | Shooting, Photo, Video, PED, Catalogue |
| Client | ECOFUTURE |
| Year | 2023 |
The challenge was clear from the very beginning: we wanted to be able to communicate the peculiarities of the products (such as their fruit base dyes, or cold-process dyes) but without forgetting a mood more related to the fashion world, to a high cut of products.
We presented the idea like this:
Let’s get some normal girls, take them to a farmhouse, make them work. Only dressed in Ecofuture products, though.
And so we launched a call from the ecofuture instagram page, looking for models-not models, normal girls who could perfectly embody the spirit of the shoot.
A normal day of those who are in touch with nature – for real. To create even more warmth and empathy, most of the shots were taken in analog.
— Gang
DOP: Marco Rossini — MUA: Martina Spadon — Scenography & Analog camera: Camilla Ferrero — Location: Azienda Agricola La Mascarìa
