IKIGAI MEDIA is a creative agency based in Turin, Italy:
we chose a Japanese word for our name
but unfortunately none of us can pronounce it properly.

Our IKIGAI is to find yours.

Feeling your ikigai is like having superpowers, because you’ve found your happiness. Your ikigai is fundamental in communication: that’s why our aim is to find yours.

IKIGAI MEDIA was born in 2016, thanks to an idea of Nicola Martini and Fabio Russo, both art-directors with several years of experience in communications and advertising agencies. In its first three years IKIGAI MEDIA has been a collective of creative freelancers. That formula has helped us to create our current mission: to provide the services of an agency with the flexibility of a freelancer. In 2019 the collective became a firm – an agency specialized in branding, art-direction and videomaking.

Want a logo? Call your plumber!

Have you ever heard a plumber offering five different pipes to fix a sink? If you ask for a creative project we’ll give you the best pipe ever. We don’t believe in a bunch of options, but in the right one.

We do what we love with love.

Branding

Logo design
Naming
Creative Direction
Copywriting
Brand Strategy
Visual identity
Editorial design
Art-direction
ADV Campaign

Video

Creative Direction
Writing
Photography
Video Production
Shooting
Editing
Sound Design
Motion Graphic

Some Brands we worked with:

Mon€y i$n’t ikigai.

Rich and famous is not our goal. When we say yes, we do it because we really believe in that project, it fits with our skills and it could be a success for everyone. That approach ensures our absolute devotion, now and forever, yes I do, you may now kiss the bride.

Mon€y i$n’t ikigai.

Rich and famous is not our goal. When we say yes, we do it because we really believe in that project, it fits with our skills and it could be a success for everyone. That approach ensures our absolute devotion, now and forever, yes I do, you may now kiss the bride.

Learn, and then forget learn more.

The more experience you gain the more confident you become. So if we ever stop learning, we’ll just go open an ice-cream shop in the Arctic.

People

NICOLA MARTINI

O’ Director

Graphic designer by day, musician and songwriter by night: Nicola likes to think of himself as a “good-ideas lover”, thanks to his passion for creativity at work as well as in life. Versatility and curiosity give him an enthusiastic approach to every situation. That’s why he’s often involved in the most strategic phases of the projects: from the study of a concept to more complex ideation of communication campaigns or promotional initiatives. With several years of experience as Digital Art-Director in Sixeleven, in 2018 Nicola collaborated with Accademia del Lusso di Milano as teacher of Fashion Graphic Design. He loves to write, shoot and edit videos, make delicious dishes without reading the recipes.

FABIO RUSSO

Heart Director

1990, born in Turin with proud Apulian roots. As a kid he showed his skills painting Christmas trees on his home walls with crayons. Years later he got his high school diploma at Albe Steiner institute in Turin and eventually he started to work as graphic designer in several advertising agencies, such as Wic-o, Sixeleven, Dadostudio and Macisto, having also the chance of knowing many organisations like Laboratorio Zanzara, Hanglovers Party and _resetfestival. He totally mastered aesthetics and branding, Fabio loves the whole creative process – guided in life by his partner Pelè (see below).

DARIO TIMPANI

The Creator

Contemporary art, videomapping and experimentation: Dario is in charge of photography, takes care of aesthetics and focuses on content. His experience has grown between industrial videos and art installations, he loves vintage lenses as well as innovative concepts. Dario in a photography shop reminds of Willy Wonka at the chocolate factory.

SOFIA PATAFI

Lady Design

Freshly graduated in Communication Design at IAAD in Turin. She’s a young and fearless graphic designer. Her weapons are the graphic pen and Pantone guides, she fights her battles with alignment and editing. Her daily mantra is minimalism and precision.

PELÈ

Arf-director

Wooof wof arf bau auuuuu woooooof wof barf woof wof arf bau auuuuu woooooof wof barf Woof wof arf bau auuuuu woooooof wof barf wooof wof barf Woo

Our bff’s

alias our trusted partners

SCHIAVONE&GUGA

Web Consultant

SPAZIO PRIMAVERA

Social Media

PIERPAOLO VALETTO

Brand Strategist